Flip Florida Green

01 — The Ask

Create a unique tagline & supporting copy to supplement existing state-wide "Yes on 3" initiative, encouraging Florida voters to support the legalization of adult recreational cannabis sales. 

02 — The Process

With explicit direction "not to get too political", I leaned into the existing relationship with our loyalty members to leverage education and long-term benefits for all parties. 

03 — The Result

Though the amendment was ultimately unsuccessful (thanks 2/3rds rule!), 'Flip Florida Green' reached thousands of Florida voters, helped boost medical marijuana registrations across the state and increased Surterra's presence among consumers and competitors alike.