Rise & Vibe

01 — The Ask

Develop an integrated marketing campaign centered around 4/20, the biggest sales day in the cannabis industry.

02 — The Process

With all the creative freedom "whatever gets people in the door" allows, I sought to create not only holiday-specific language, but evergreen assets that could stand the test of time beyond the season.

03 — The Result

Rise & Vibe celebrated every stoner's favorite "holiday" and created buzz around a wide range of sales and promotions. While the campaign was initially only meant to run for one month, Rise & Vibe's 2023 launch was so successful that it returned for the 2024 & 2025 seasons.