TERMINUS

01 — Project details

Our aim was to create a launching pad for young creatives to showcase their skillsets in creative art disciplines like writing, directing, cinematography, acting and more. The national evolution of Campus Movie Fest, Terminus was a 4-day conference & festival where students and young artists compete for awards sponsored by large-name production companies like Disney, Amazon & more. 

02 — Creative process

Using Campus Movie Fest as a beacon of fostered talent, we promoted the annual conference at our University partners year-round using regional awards to drum interest and press from students and local media outlets alike. An annual project, I oversaw Terminus in increasing capacities during my 4-year tenure at iU: first, as media coordinator and event host/spokesperson, then as producer, and eventually as PM for the whole kit and caboodle. 

03 — Results

During my 4-year tenure, I oversaw an increase in badge purchases, media presence, corporate sponsorship and attendence in every year except Covid-era 2020. The project had a lasting impact in the Atlanta media scene and eventually moved to LA in 2021.

11K+

Badges Purchased

+13%

Average Media Coverage YoY

$789k

Average Annual Incremental Revenue