Cannes Film Festival: Short Film Corner

01 — The Ask

The project involved taking standout student films to the Short Film Corner at the Marché du Film during the Cannes Film Festival, creating networking and exposure opportunities for both emerging filmmakers and iU. The objective: connect young creatives with industry professionals, amplify their work, and give them a real taste of the global film community.

02 — The Process

As Marketing Director at Ideas United (iU), I oversaw creative strategy and execution for this initiative from start to finish. I wrote, directed, and produced promotional content that highlighted participating student filmmakers, managed social campaigns to build awareness, and coordinated with festival organizers to ensure CMF films had a presence on-site at Cannes. My role also included pitching iU as a production hub on-site in France to partners and sponsors, leading a small creative team to ensure every asset from video promos to digital collateral aligned with our brand voice and storytelling goals.

03 — The Result

The project significantly increased sponsor engagement, securing partnerships with five new industry leaders in 2019 alone (a 40% YoY growth). It provided international exposure for over 30 student films, connecting emerging filmmakers with more than 100 industry professionals at Cannes. Student applications for CMF at Cannes also rose by 25% the following year, demonstrating the initiative’s effectiveness in attracting new talent.